MANHASSET, NY: CMP Media has named Atomic PR as AOR for its electronics group of publications.
The firm will help raise awareness and the profile of publications including EE Times, Embedded Systems Programming, and Electronics Supply and Manufacturing, as well as the division's online and conference properties.
CMP selected Atomic for its mix of technology, business, consumer, and entertainment experience, said Paul Miller, VP and group publisher of the electronics group, in a statement. That combination "drove an interesting perspective on where technology, technologists, and CMP... fit into the wider business and cultural picture."
Atomic will focus on helping the business and technology markets understand how the often complex technology covered by CMP's publications impacts various industries.