BOULDER, CO: The University of Colorado will spend up to $150,000 for a communications audit to help improve its image after two years of scandals that led to the resignation of its president.
Simpson Consulting will perform the audit. "Their communications are not as progressive as they need to be," said Christopher Simpson, president of the Williamsburg, VA, firm.
New school president Hank Brown took office last Monday and immediately eliminated 10 staff posts, including two high-level communications spots.
The university last December hired Ray Gomez as associate VP for university communications and Mike Hesse as associate VP for university advancement to help it deal with a media barrage that followed football scandals and other school controversies.
Gomez resigned at the end of last month, shortly before Brown took office.
Hesse also has resigned, but will stay on board until November 1 to assist the new president with various transitional matters.