WASHINGTON: Former White House communications director Karen Hughes has been confirmed by the Senate as undersecretary of state for public diplomacy and public affairs. She will oversee all US diplomatic outreach, particularly in Muslim countries. Hughes said she plans "an aggressive effort to share and communicate America's fundamental values, while respecting the cultures and traditions of other nations."
LOS ANGELES: Anita Santiago Advertising has launched an entertainment marketing unit aimed at helping studios reach Latino audiences with integrated campaigns for mainstream films.
WASHINGTON: Hill & Knowlton is developing a new PSA campaign, titled "Recycling for the American Dream," to raise money for local Habitat for Humanity affiliates. The PSA seeks to educate the public on ways to aid the nonprofit's mission to improve housing conditions for low-income families.
NEW YORK: Hearst, publisher of Cosmopolitan and Redbook, is launching its first weekly title, Quick & Simple. The move also marks the publisher's entry into the low-cost women's magazine market.
NEW YORK: The Partnership for a Drug-Free America has hired Jack Irving as its director of national media. Irving, a 36-year veteran of the media and communications industry, will spearhead efforts to increase media support at the national level. In the past, he served as Saatchi & Saatchi's director of media and currently teaches ad media at St. John's University in New York.
NEW YORK: 5W Public Relations has added Elite Model Management to its roster of clients in its fashion and entertainment division. The first order of business for the agency will be to promote the Elite Model Look competition.
WASHINGTON: Fleishman-Hillard has hired William Fay as an SVP in the DC office. Fay comes to Fleishman after leading trade associations and alliances, including the American Highway Users Alliance, the Product Liability Coordinating Committee, the Clean Air Working Group, and NATSO.
EAST RUTHERFORD, NJ: MWW Group will provide support for the Bucks County Tobacco Control Project. The campaign is funded through the Pennsylvania Department of Health's statewide comprehensive tobacco control program. MWW will enhance current efforts, including youth empowerment, community and business outreach, media relations, and grassroots organizing.
DALLAS: Citadel Security Software has selected Brodeur Worldwide as its new agency. Brodeur will focus on positioning and messaging, and media and analyst relations. Brodeur's San Francisco office will lead the account.
SANTA SUSANA, CA: Siemens Logistics & Assembly Systems, based in Grand Rapids, MI, has re-signed with Zebra Communications for print PR. Zebra will continue to develop feature stories and handle North American PR placement for the logistics and material handling systems company.
MIAMI BEACH, FL: Distinguished Hotels International, a hotel marketing and management consortium, has hired Kahn Travel Communications, a firm specializing in the travel and hospitality industries, to help build the company's brand among travel agents and consumers.
NAPA, CA: Inertia Beverage Group has named Ruder Finn as its AOR. The company develops specialized software and services that allow wineries to sell online directly to producers, retailers, and consumers. RF will work to increase awareness of the company's products and services among wineries.