NEW YORK: Hearst, publisher of Cosmopolitan and Redbook, has launched its first weekly title, Quick & Simple.
The move also marks the publisher's entry into the low-cost, newsstand-focused women's magazine market currently occupied by such publications as Bauer Publishing's Woman's World and First for Women.
The magazine, which has a distribution of 500,000, will be bi-weekly initially, but will publish weekly beginning with the October 4 issue.
Lisa Grace, managing editor of Quick & Simple, acknowledged the competition in the marketplace, but said she believes there is room for another publication.
"We would like to coexist as a complementary purchase," she said. "The demand is there."
She described the magazine's target audience as "busy women" who are looking for ways to simplify their lives, rather than identifying a specific age or lifestyle demographic. "We want to appeal to a broad audience," she added.
The 60-page inaugural issue includes tips on seasonal topics ? from end-of-summer shopping bargains to home remedies for summer ailments. Grace said the magazine would also focus on the "everyday woman" rather than celebrities.
"We want this to be a fun read - something that's very useful for our readers," Grace said. "It's the kind of magazine that a working mom can take to a soccer game and throw in her bag."