WASHINGTON: America's Wetland Foundation is launching an initiative to mobilize citizen action around preserving the marshes along the coast of Louisiana.
Through its "Save America's Wetland, Write Now!" campaign, the foundation hopes to convince the public to write to friends, neighbors, and political leaders about the immense funding commitment needed to protect Louisiana's coast from the encroaching salt waters from the Gulf of Mexico. The initiative kicks of August 24.
Congress recently appropriated $540 million over three years to address the problem. But state officials contend it will take at least $12 billion to build the infrastructure required to turn back the tide. They are hoping public pressure will help loosen the purse strings.
"We're finally getting to political leaders. Now we just need to mobilize the citizens to realize that Louisiana has the biggest wetland area in the US and they are disappearing at an alarming rate," said Kip Patrick, account supervisor at Marmillion & Co., a DC-based communications firm that has worked on the campaign for the past three years.
As part of the new initiative, the foundation, which focuses solely on wetlands in Louisiana, will distribute specially printed postcards with information about the campaign that people can use to mail to friends and lawmakers. Many of the foundation's sponsors and partners, including Coca-Cola, Shell Oil, Audubon Society, and National Wildlife Federation, are expected to help circulate the postcards and publicize the Write Now! campaign.