JAMESTOWN, VA: Organizers of the 400th anniversary commemoration of the founding of the Jamestown settlement have chosen Ruder Finn to lead a $750,000 promotional campaign.
Jamestown 2007, a sub-agency of the Jamestown-Yorktown Foundation, is handling the organizing efforts. Ruder Finn will manage the account from its Washington, DC, office.
Jamestown 2007 wanted an agency that could recruit celebrities and dignitaries and work with national and international media, said Ross Richardson, director of communications for Jamestown 2007. The organizers plan to invite President Bush to the commemoration?s main event in May 2007. Members of the British royal family also will be invited, including Queen Elizabeth II, who attended Jamestown?s 350th anniversary celebration in 1957.
One of the campaign?s goals will be to educate the public on how the seeds of American democracy were planted in Jamestown, 13 years before the Pilgrims landed at Plymouth Rock in Massachusetts, Richardson said.
Seven PR agencies responded to an RFP that Jamestown 2007 issued in May. Ruder Finn won the contract in late July and began work on August 5.
A replica of the Godspeed, one of the three ships that resulted in the founding of Jamestown, will spend part of 2006 sailing up the East Coast to various port cities to raise awareness of the anniversary commemoration.
Ruder Finn also hopes to use the release of The New World, a Hollywood film about the founding of Jamestown, as a promotional platform, said Barbara Shipley, general manager of Ruder Finn?s Washington office. The film is scheduled for release at the end of 2005.