Planning a special event of any size takes a lot of knowledge and preparation. This book is meant to help plan any event, from a charity gala to a company picnic.
Off the bat, it advises readers to take a journalistic approach to planning, answering the "Five Ws" for the desired event: Who, what, when, where, and why.
As professional event planners who have worked on events for McDonald's, Disney, and the American Red Cross, the authors offer advice on such basics as selecting a date, venue, and theme for the event. The book is a true how-to for beginners, featuring detailed instructions on any foreseeable aspect of a special event and offering a timeline to keep planning on schedule.
The book also includes case studies of the authors' successful events that offer good lessons on often-overlooked issues, such as security, volunteers, and back-up plans in case of an emergency.
For beginners, or anyone who can't afford a professional event planner, the book's sample menus, budgets, and checklists will be an invaluable resource.
Title Event Planning Made Easy
Authors Paulette Wolf and Jodi Wolf, with Donielle Levine
Publisher McGraw-Hill (May 2005), 221 pages