NEW YORK: The Susan Blond agency is helping venerable punk rock club CBGB in its fight against eviction.
The club is in danger of losing its lease over a rent increase its landlord, the Bowery Residents' Committee (BRC), wants to impose starting Thursday.
Christine Kaculis, the SAE heading the account, said the effort's main goal is to rally public support behind the club in the hopes it will spur City Hall intervention. The nonprofit BRC gets a bulk of its funding from the city.
The firm does not directly represent the club, but Renegade Nation, a pro-CBGB group led by E Street Band member Steven Van Zant. Through Renegade, the firm is managing media for club owner Hilly Krystal.
The agency began its work by helping Krystal respond to what Kaculis said was misinformation in the press.
"Hilly's name was unjustly pulled through the mud because press reports were portraying him as a bum tenant, but it's actually a legal dispute," Kaculis said.
Kaculis described Krystal as unskilled with reporters, so the agency is telling those covering the story that it will now be the gatekeeper for all information.