NEW YORK: Euro RSCG Magnet has appointed Steve Hoechster as SVP and leader of the agency?s technology practice. Magnet also named VP Carol Edwards as deputy practice leader.
Hoechster replaces Matt Wolfrom, who is leaving the agency. Wolfrom declined to say where he was going.
Previously, Hoechster was a founder and managing partner of communications consultancy ElsterGroup. Prior to that he was an EVP and GM with Edelman's New York tech practice, and VP of corporate marketing and communications with Qwest Communications.
Hoechster said he wants to expand the tech practice's capabilities to serve a broader range of technology companies, adding that the practice is already strong, with clients including IBM, Convergys, and JVC.
Hoechster added that he wants to use New York as a launching pad for clients to develop international initiatives, and work with other firms in the Euro RSCG network.
Hoechster will report to CEO Aaron Kwittken, and will serve as a member of agency's North American management team.