The PR profession lives and dies by the people that make up its ranks. The quest to attract and develop talent at all levels is one that comes with formidable challenges ? and significant rewards.
Cultivating talent: Perfecting the tools that will propel advancement
Learning from the best: Following the lead of PR's most inspirational figures
Entering the industry: Exploring the various paths to a career in PR
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The Talent War
The keys to finding and maintaining top talent, including a sector-by-sector review, and a report on PR's quest to develop a more diverse talent pool.
Analyzing the growing trend of people entering PR from other industries
The high flyers
Profiles of seven of the industry's top leaders
Features: A helping hand, PR's Ivy League, the people profession, and career paths. Click here
Resource guide to leading agencies, corporations, and nonprofits