MIAMI: Black PR Wire has launched a separate division designed as a multimedia outlet for black news, sports, entertainment, and public affairs. Black Digital Network is a web-based site that includes print information as well as on-demand audio and video
For its sports content, BDN has signed agreements with Black College Football Today and ESPN Sports Radio to broadcast programs of interest to the black community.
Bernadette Morris, president and CEO of Black PR Wire, said BDN provides PR professionals an opportunity to target a specific audience.
"You're reaching the black market with a video message, audio message, and print message? all in one," she said.
The site's print content will include portals to newspapers around the country that reach African-American, Haitian-American, and Caribbean audiences.