PURCHASE, NY: MasterCard has turned to Financial Dynamics for communications help as the second-largest credit card corporation makes its transition to a publicly traded company.Sharon Gamsin, VP of global communications for MasterCard, confirmed that the company retained FD for its IPO, although they had not worked with the agency before.
"We just retained them for this specific project," she said.
The company is handling its internal communications effort in-house, according to Gamsin. She said it would be "premature to speculate" on whether the public offering could have any impact on other agency relationships.
Gamsin, as well as FD, declined to comment on the specifics of their communication work, citing the IPO "quiet period" imposed by the Securities and Exchange Commission.
Along with its first stock offering, MasterCard announced this month that it will reshape its corporate governance structure by appointing of a majority of independent directors to its board.
The IPO is also expected to provide MasterCard with a revenue infusion that will better position it to challenge Visa, the industry's leader.