SANTA CLARA, CA: McAfee and Porter Novelli are parting ways after seven years together.
PN had worked with the $940 million security software company in North America, but has now thrown that work to Red Consultancy. McAfee has worked with Red Consultancy in Europe, the Middle East, and Asia for four years.
The decision to part ways was mutual, explained Rhonda Shantz, PN's tech practice leader and the managing director of its Bay Area offices. With changes on both the account team and at McAfee, it was time for a change, she added.
"We're looking for better global coordination in our messaging," said Siobahn MacDermott, vice president of worldwide corporate communications at McAfee, of the decision to expand the company's relationship with Red Consultancy. "We want to pull together our resources for more comprehensive global messaging."
MacDermott joined McAfee in June, replacing Jennifer Keavney, who left the company after eight years.
Upon joining the company, MacDermott said she wanted to focus on driving global PR to both enhance the company's image and presence globally, as well as ensure that the company speaks with a concise and consistent message worldwide.
Global consistency is integral to the McAfee's rebranding. Last year the company sold its network software division and changed its name from Network Associates to McAfee in order to better focus on its security products and services.
The McAfee name is not completely unknown, however, as that is the brand of the company's security software.
The company faces major competition from larger rivals, such as Microsoft and Symantec, as well as from smaller companies that specialize in internet security.
Other Red Consultancy tech clients include Lexmark, Microsoft, and Intel. PN continues to work with Hewlett-Packard, Qualcomm, and BMC Software.