NEW YORK: The United Nations is apologizing in advance to New Yorkers soon to be inconvenienced by an unprecedented gathering of world leaders marking the global body's 60th anniversary.
The message going out across the city is that the inevitable traffic jams, road closings, and security measures will all be for laudable reasons, said Shashi Tharoor, UN under-secretary general for communications and public information, who discussed the campaign at a press conference last week.
The two-week ad campaign, titled "Everyone is a Delegate," attempts to make New Yorkers feel they have a stake in the outcome of the summit. The gathering from Wednesday, September 14, to Friday, September 16, will involve discussions of such issues as poverty, human rights, terrorism, and UN reform.
On September 3, posters featuring the summit's topics of discussion started appearing in subway cars, city buses, rail stations, telephone kiosks, and area airports. Thirty-second television spots are airing on local networks and cable stations, as well.
McCann-Erickson Worldgroup developed the outreach campaign on a pro-bono basis.