NEW YORK: New Orleans CityBusiness, a weekly publication, has hired Dukas Public Relations to help position the newspaper as an expert on city businesses as it recovers from Hurricane Katrina."They want to make sure their voice is heard," said Richard Dukas, president of DPR. "And they want to make sure that [their audiences] continue to think of New Orleans CityBusiness as a key source for information on all things related to trade and commerce in the city."
He said current efforts are focused on positioning publisher Mark Singletary as an expert on New Orleans commerce. He has already appeared on CNBC, MSNBC, and Fox News, and has done interviews with the Wall Street Journal, Business Week, and Investor's Business Daily. "We're really getting him out there in the national media," Dukas said.
Singletary, who has temporarily moved operations to Baltimore, MD, said the paper has not missed a printing. Additionally, it has maintained an almost up-to-the-minute update of news on its website. "What we're trying to demonstrate is that our newspaper... is the logical place for people to look to see what's going on and what will go on in the business community," he said. "We want as many people looking to us and disseminating their business news to us."
The paper, which had previously not worked with a PR firm, had a pre-Katrina circulation of 13,000. It is owned by Minneapolis-based Dolan Media.