NEW YORK: The Associated Press has started a new service that will offer more options for news consumption. The service, called asap, will offer news in traditional form, as well as audio, video, blogs, and wireless text."This represents a new way of thinking for the AP in terms of conceiving of stories in a multimedia perspective from the get-go," said Ted Anthony, editor of asap.
Ruth Gersh, director of online services for AP, said the project has been in development for more than a year, using market research and focus groups to correctly identify with the target 18-34 demographic.
Anthony said that while targeting younger readers is important, asap is designed to address the changing media landscape and way people consume media.
"There are a lot of people out there who are looking for their own information rather than receiving a newspaper," he said. "We're hoping that we can use the AP's resources around the world to help them do that."
Asap's articles will also differ in writing style, with more first-person and experiential stories, Anthony said.
More than 100 newspapers around the country have signed up to receive the asap feed.