TORONTO: Beginning October 1, Business Wire will be the only US-based newswire with access to The Canadian Press (CP), Canada's national news agency.
CP recently entered into a strategic alliance with news distribution company CNNMatthews, with which BW has a reciprocal relationship.
"We consider ourselves quite fortunate to benefit from this relationship," said Neil Hershberg, VP of global media for BW. "This really provides us with exclusive access."
Companies that are traded on both the Canadian and American equities exchanges will benefit because releases will now be distributed simultaneously to the AP and CP, Hershberg said.
"We want to be the conduit for international business communication," he added. "North America is really the core market for many of our clients."