News briefs

LOS ANGELES: Entertainment PR firm Pryor & Associates has rebranded as Priority. Jeff Pryor remains CEO of the company, and Priority will assume all of Pryor & Associates' clients.

LOS ANGELES: Entertainment PR firm Pryor & Associates has rebranded as Priority. Jeff Pryor remains CEO of the company, and Priority will assume all of Pryor & Associates' clients.

PRINCETON, NJ: A Gallup Poll released today found that 50% of Americans trust the media to report news accurately and fairly. The public's trust in media is up six points from 44% in 2004. The survey also found that more Democrats trusted the media to be accurate and fair than Republicans.

LONDON: The Financial Times has expanded its Lex column, which covers business and financial themes, from a quarter-page to a half-page. The column is located on Section 1's final page.

ATLANTA: Career Sports & Entertainment's Public Relations has signed Frogg  Toggs, a manufacturer of protective weather and safety gear.

SAN FRANCISCO: Panache Communications has hired Lawrence Chang as business development director. Lawrence joins from L2 Solutions, where he was co-founder and VP of sales and marketing.

THORNTON, CO: Ultimate Acquisition Partners, operator of Ultimate Electronics and SoundTrack consumer electronics superstores, has tapped LANE to handle marcomms strategy.

NEW YORK: BuzzMetrics, a word-of-mouth research firm, has acquired Trendum, a provider of internet search and linguistic analysis technologies. Trendum USAPresident Rich Nelson becomes EVP of corporate strategy and general counsel. VNU is a strategic partner in the combined company.

ATLANTA: Paul Dusseault has moved from Fleishman-Hillard's St. Louis headquarters to the Atlanta office. In his new capacity, Dusseault will serve as SVP and partner and manage the agency's Kodak, Novelis, and AT&T accounts.

WEST PALM BEACH, FL: Innovative Communication  has hired Janette Millin Young as director of public relations. Young, who previously worked for the company from 1999-2002, rejoined Innovative from her role as publisher at V.I. Chronicles magazine.

NEW YORK: Stanton Crenshaw Communications recently assisted Plastpro, a supplier of exterior door products, on a public awareness campaign. The campaign involved media relations and branding work.

SAN FRANCISCO: PG&E Corporation has hired Nancy McFadden to lead the company's government relations department. She previously served as senior advisor and deputy chief of staff for former California governor Gray Davis.

CHARLOTTE: Two entrepreneurs have signed an agreement to launch 17 PRstore franchises in the Washington, DC, and Atlanta areas. The Charlotte-based chain now expands to 43 full-service advertising and PR offices across the country.

EL PASO, TX: Helen of Troy, a manufacturer of personal care products,  has chosen HWH PR/NEW MEDIA to handle communications for its Hot Tools and Wigo brands.  The agency already works with Helen of Troy's Revlon, Vidal Sassoon, and Dr. Scholl's product lines.

MCLEAN, VA: Qorvis Communications has hired Cara Lombardi as a director. Prior to joining Qorvis, Lombardi served as VP and GM at Market Access International, a federal market research company. She also previously worked at PlanetGov (now Apptis) and Federal Sources.

ROCKVILLE, MD: Potomac Management Group (PMG), a management consultancy that contracts with the Department of Homeland Security (DHS), has named RMR & Associates as its AOR. RMR will help PMG raise its brand recognition within the federal marketplace. RMR already provides counsel to several other DHS and government contractors, including Spearhead Innovations, Visual Analytics, and Cavalier Logistics.



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