Edelman, Burson land global deals with unified Shell

LONDON: Edelman and Burson-Marsteller have emerged triumphant in two hotly contested agency competitions. Each firm has secured a major piece of global business for the newly unified oil and gas group, Royal Dutch Shell.

LONDON: Edelman and Burson-Marsteller have emerged triumphant in two hotly contested agency competitions. Each firm has secured a major piece of global business for the newly unified oil and gas group, Royal Dutch Shell.

Edelman will promote Shell's retail business across up to 17 markets, pushing everything from branded products to its sponsorships in areas such as motor racing.

The agency's London office will spearhead work on the account, bringing in annual fees understood to be worth more than $3 million.

Burson, meanwhile, is to promote the new corporate entity - created earlier this year from the merger of Shell Transport & Trading and Royal Dutch Petroleum - to shareholders, media, NGOs, and government agencies worldwide.

The account is said to bring in at least $1 million per year for Burson. Both Edelman, which will start work next month, and Burson were still hammering out contractual details with Shell as PRWeek went to press.

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