LANHAM, MD: Vocus, an on-demand PR software provider, has filed for an IPO of its common stock.
The initial prospectus, filed with the Securities & Exchange Commission, details the company's objective and relevance in the marketplace.
"We believe that a large and underserved market opportunity exists for our integrated, modular solutions that provide scalable PR functionality to organizations of all sizes across all industries," it reads.
According to the SEC filing, Vocus intends to use about $4.2 million of the net proceeds from the IPO to repay an outstanding debt. The remainder of the proceeds will go to general corporate purposes.
The filing states that a portion may be used to finance the company's growth strategy, including the expansion of the distribution channels, sales force, and international market penetration.
Vocus officials were not available for comment because of the SEC's quiet period.