NEW YORK: The search has be-gun for PRWeek's 2006 Student of the Year.
The competition, sponsored by Weber Shandwick, is asking students to devise a campaign for Royal Caribbean.
A shortlist will be announced early next year, and the five finalists will be brought to New York, where they will pitch their campaigns to a panel of judges. The five students will also attend the PRWeek Awards on March 2.
The winner will receive a paid internship with Weber Shandwick and a $5,000 cash prize.
"The competition is a rewarding experience for participants," said Andy Polansky, president of Weber Shandwick. "Over the past six years, through our sponsorship of this program, we have strengthened our ties with many universities and connected with future practitioners and industry leaders."
Joshua Morton, the 2005 winner, interned at WS in Chicago. He attends the University of Illinois at Urbana-Champaign.
For more information, click here. The deadline for entries is November 21.