Rendon starts $6.4m Iraqi comms work

WASHINGTON: The Rendon Group has begun work on its first ground-level communications account in Iraq, a one-year Pentagon contract totaling $6.4 million, awarded on September 25.

WASHINGTON: The Rendon Group has begun work on its first ground-level communications account in Iraq, a one-year Pentagon contract totaling $6.4 million, awarded on September 25.

As part of the contract, Rendon will perform communications work in Baghdad, supporting the ongoing strategic communications efforts of coalition military forces in Iraq.

The Department of Defense (DoD) said it solicited seven bids for the contract, and two were received. The DC-based PR firm will work directly with Multi-National Force-Iraq (MFN-I), the organization in Iraq that awarded the contract.

"This effort will be based on the global expertise and experience we bring to our corporate and government clients in the domain of strategic communications," said Bryan Rich, Rendon's global strategies director.

Rendon "provides strategic communications services to Fortune 500 clients and governments all over the world, but this is the first time we will bring this expertise to bear on the ground in Iraq," Rich added.

The firm, long known for its work with the Pentagon and its Mideast familiarity, was awarded a contract in October 2001 to explain the goals of US military operations in Afghanistan, and it recently contracted with the DoD's US Strategic Command to handle foreign media analysis.

Rendon maintains working relationships with partners and vendors around the world, Rich explained, but the firm does not envision working with subcontractors or vendors on this project. "This could change, subject to the client's needs over the next 11 months," he added.

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