DENVER: Clarity Media Group (CMG), publisher of the San Francisco and Washington Examiners, is launching its 3rd free daily newspaper, this time in Baltimore. The publication will launch in Spring 2006 with a circulation of 250,000.
Jim Monaghan, a spokesperson for CMG, said one of the reasons the company decided to launch a Baltimore paper is because of its proximity to Washington DC. Advertisers for the Baltimore Examiner will also be able to advertise in the Washington edition.
"We look at markets for their strength and compatibility with our model," he said. "We believe that there is an opportunity for providing advertisers with better value."
The distribution model will be the same as in other cities: home delivery to the greater Baltimore metro area and distribution at morning commuter locations.
The Washington Examiner faced problems after its launch in February when several residents complained about the publication being deposited on their property unsolicited.
Monaghan said the rejection figures were actually in single digits, but that much of the problem was caused by the fact that people had to call several times to cease delivery.
"We don't see any significant challenges in Baltimore," he added.
Monaghan said The Baltimore Examiner's publisher, Michael Phelps, is still in the process of assembling an editorial staff