MIAMI: Hispanic PR Wire (HPRW) has partnered with HispanicAd.com and sister Puerto Rican site Adnotas.com to launch Hispanic Market Pro (HMP), a service that offers professional development tools to Hispanic and Puerto Rican ad and PR pros.
HMP's weekly teleseminars and webinars, which will begin October 27, will be part of acurriculum titled, "Hispanic Market University." Each 90-minute session will be run by industry leaders, said Manny Ruiz, CEO of HPRW.
Gene Bryan, HispanicAd. com CEO, noted that the sessions will address prominent issues in Hispanic marketing, including understanding the demographic, going beyond the TV ad buy, and gauging metrics.
"The better the industry is informed about how to work with these tools, the better it is for everyone," Ruiz said.