Northlich adds on fellow Worldcom shop PR Partners

CLEVELAND: Northlich Public Relations has acquired Public Relations Partners (PRP), effective Tuesday, creating a $7 million firm with 40 employees.

CLEVELAND: Northlich Public Relations has acquired Public Relations Partners (PRP), effective Tuesday, creating a $7 million firm with 40 employees.

The integrated marketing agency acquired PRP to bolster its corporate communications and marketing practices, explained Richard Miller, Northlich president.

Both agencies are subsidiaries of The Worldcom Public Relations Group, and they share a common client: KeyBank. Northlich provides retail advertising to the bank, and PRP provides corporate PR services.

Miller said better serving KeyBank was a factor in the acquisition, and the fact that both worked together in the past helped smooth the transition.

Miller said he did not expect any client conflicts and that he anticipated having a discussion with all PRP clients about transitioning to Northlich.

Jim Sluzewski, PRP president and principal, will join Northlich for a 30-day transition period before moving onto Federated Department Stores, where he will serve as VP of corporate communications and external affairs. Kathy Taflinger Sluzewski, founding partner, will become GM of Northlich's Cleveland office while the agency recruits a permanent GM.

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