The secrets in this book might seem obvious: Be prepared, keep the message clear and concise, and so on.
But Gallo does a good job of driving them home, thanks primarily to a parade of CEOs including Jack Welch, Steve Jobs, and Howard Schultz offering their thoughts on what makes a successful business communicator. It's these examples, anecdotes, and interviews that illustrate what on the surface seems obvious, but are ultimately rules that aren't necessarily easy unless they become habitual.
The tone is straightforward and simple, though the language and style occasionally veer into the motivational-speaker realm. But what makes the book ultimately work is the litany of leaders offering insight as to why these rules are so vital to making them successful communicators.
The book is suited more toward aspiring executives who need help honing presentation skills, but it also serves as a reminder for all businesspeople of what ultimately separates successful CEOs from wanna-bes.
Title 10 Simple Secrets of the World's Greatest Business Communicators
Author Carmine Gallo
Publisher Sourcebooks (May 2005), 288 pages