NEW YORK and SAN FRANCISCO: Kodak has developed a new way for consumers to view its latest innovation.
Kodak's new product, the EasyShare-One wifi digital camera, allows users to e-mail pictures directly from the camera. Kodak is hoping that this EasyShare-One, which it is touting as the first wifi camera for consumers, helps create a clearer picture of Kodak and its future.
To do that, Kodak has created month-long art galleries in San Francisco and New York, where visitors can view digital photos taken with Kodak cameras, or try out the EasyShare-One for themselves.
"The gallery brings it all to life," said Roy Edmondson, SVP and global Kodak account director for Ketchum. "We're bringing it all together in one place, and talking about the art of photography and Kodak's role. It's a very focused way for us to get the message through."
Erin Foster, Kodak's director of worldwide PR, added that these galleries, which will be followed by other galleries in the US and possibly other countries, help users understand what makes the Kodak photography experience unique.
"This is a place where consumers can experience everything that digital can do for you," which can't be done in a retail store, she added. "You get to see and experience all the innovations together as a full system."
Consumers can take pictures, wirelessly send their digital prints to printers, or send them via e-mail. They can also bring in traditional-film pictures to be scanned and converted into digital photos.
Since Kodak announced in 2003 its plans to make aggressive inroads into digital technology, the company has sought to remake its image as a leader in digital technology.