Edelman picks up Tempur-Pedic account

LEXINGTON, KY: Tempur-Pedic, manufacturer of specialty mattresses and pillows, has selected Edelman as AOR.

LEXINGTON, KY: Tempur-Pedic, manufacturer of specialty mattresses and pillows, has selected Edelman as AOR.

Edelman won the account in a competitive pitch against Ketchum and the GCI Group. Terms were not disclosed.

Danny Sfeir, SVP of marketing for Tempur-Pedic, noted that the company ended its five-year relationship with local firm Meridian Communications to extend its outreach efforts nationally and, ultimately, internationally.

"With the growth of the company ... we wanted to have an agency with a larger reach," he said.

Edelman will help Tempur-Pedic increase sales and build awareness of its products, which use a viscoelastic material that conforms to the body.

Sfeir declined to discuss specific initiatives on which Edelman will work, but noted that there are a number of "hot projects" on the horizon.

The consumer-focused account encompasses media relations, event planning, promotions, and working on company projects.

Edelman's Atlanta-based house and home practice will oversee the business.

 

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