Edelman picks up Tempur-Pedic account

LEXINGTON, KY: Tempur-Pedic, manufacturer of specialty mattresses and pillows, has selected Edelman as AOR.

LEXINGTON, KY: Tempur-Pedic, manufacturer of specialty mattresses and pillows, has selected Edelman as AOR.

Edelman won the account in a competitive pitch against Ketchum and the GCI Group. Terms were not disclosed.

Danny Sfeir, SVP of marketing for Tempur-Pedic, noted that the company ended its five-year relationship with local firm Meridian Communications to extend its outreach efforts nationally and, ultimately, internationally.

"With the growth of the company ... we wanted to have an agency with a larger reach," he said.

Edelman will help Tempur-Pedic increase sales and build awareness of its products, which use a viscoelastic material that conforms to the body.

Sfeir declined to discuss specific initiatives on which Edelman will work, but noted that there are a number of "hot projects" on the horizon.

The consumer-focused account encompasses media relations, event planning, promotions, and working on company projects.

Edelman's Atlanta-based house and home practice will oversee the business.

 

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.