HHS hires Widmeyer for poison-prevention campaign

WASHINGTON: The US Department of Health and Human Services (HHS) has handed Widmeyer Communications a $1 million, two-year contract to promote poison prevention and reposition the America?s poison control centers as key resources on biological and chemical terrorism.

WASHINGTON: The US Department of Health and Human Services (HHS) has handed Widmeyer Communications a $1 million, two-year contract to promote poison prevention and reposition the America?s poison control centers as key resources on biological and chemical terrorism.

During the past four years, Congress has boosted its funding of the nation's 60 poison control centers, tasking them with providing more than the basic poison control information.

Widmeyer will work closely with the department's Health Resources and Services Administration (HRSA) on showing how "poisoning is a risk we all face at one level or another," said Jason Smith, Widmeyer SVP and program director for the account. "In terms of getting information out about bioterrorism and preparedness, much of the legislation that went through Congress post-9/11 gave the poison control centers a role in that."

While the contract is new for the firm, the campaign was first implemented by the American Association of Poison Control Centers in conjunction with HHS. The department, however, had never brought in an outside firm for outreach.

 

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