LOS ANGELES: Ruder Finn has been hired by More, the Meredith magazine targeted to women over 40, for special-event planning and promotion.
Dave Nobs, MD of RF's LA office, said the firm would plan and execute a series of events in the entertainment, media, and political arenas.
The first event, held last month at the home of Mary Steenburgen and Ted Danson, was the "More to Life" gala, which honored Sen. Barbara Boxer (D-CA) for her longtime commitment to women's issues.
Going forward, Nobs said, most of RF's work for the magazine would center on creating events to promote special issues.
"It's the perfect complement to our existing services," he said, noting the LA office's specialization in entertainment, arts, culture, tech, and healthcare.