Even a cursory read of this sales primer will help anyone who wants to be a "winner and not a whiner" - in business and in life.
Virtually everyone is selling something at least some of the time: themselves, their ideas, positions on issues, concepts, and campaigns. Some are just better at it than others. And those who want to improve their sales savvy should read, and as Gitomer advises, re-read and re-read the Little Red Book until its principles become second nature.
The book is laced with invitations to learn more at Gitomer's website, gitomer.com, enticing the reader with offers of free tips and more in-depth information. While Gitomer does provide the promised information, he wants to sell something. But then, as he presents himself as the consummate salesman, it is no surprise when he asks for the sale.
If Gitomer is right, you will never be finished with this selling guide as long as you want to improve your ability to sell.
Title The Little Red Book of Selling: 12.5 Principles of Sales Greatness
Author Jeffrey Gitomer
Publisher Bard Press (September, 2004), 220 pages
Reviewed by John J. Moscatelli, SVP & COO, Anne Klein & Associates