NEW YORK: Ruder Finn is launching a new practice to help its clients handle ethical quandaries that occur during the course of business.
Emmanuel Tchividjian, RF SVP and ethics officer, will lead the practice.
"It made sense to provide a service to our own clients because good ethics is good business," Tchividjian said.
The ethics practice will focus on codes of conduct, risk assessment, training, and internal communication plans.
Tchividjian has begun to pitch clients on the importance of being prepared.
"It doesn't mean it's too late" if crisis strikes and you haven't set anything up, Tchividjian said. "But it's much better to have an ethics program in place."
Tchividjian said that the practice will also feature an advisory board of academics, business leaders, and government officials.