Former eBay comms SVP joins recently acquired Skype

SAN JOSE: Skype, which develops technology that allows people to make phone calls over the internet, has named Henry Gomez as GM of its North American operations.

SAN JOSE: Skype, which develops technology that allows people to make phone calls over the internet, has named Henry Gomez as GM of its North American operations.

Gomez joins from eBay, where he was SVP of corporate communications and government relations. Gomez will oversee all areas of business and strategy, including public relations and business development. eBay recently acquired Skype.

"We're going to build the brand like we did at eBay," said Gomez. "At the center of building a brand is word-of-mouth and third-party endorsements. That will play a significant role."

The energy at Skype reminded Gomez of the energy he felt when he joined eBay six years ago, he added. Gomez will report to CEO Niklas Zennstrom.

While vastly popular oversees, particularly in Europe, the Luxembourg-based company is largely unknown in the US, except for early adopters. But the company recently stepped up its efforts in the US, including its retail debut at RadioShack. Skype is the world's largest provider of VoIP, or voice over Internet Protocol. The latest version of its software allows users to add high-resolution video and picture capabilities.

To raise its profile in the US, Skype is working with eBay's AOR Kaplow Communications, and Sparkpr.

While eBay will not fill Gomez's position, it is looking for a VP of corporate and international communications. Chris Donlay, who holds that position, is leaving eBay to return to school to study linguistics, said Gomez.

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