New York: Coca Cola announced it would launch a global marketing effort next year featuring its new slogan, ?Welcome to the Coke side of life.?
Coke executives made the announcement in New York yesterday during a meeting with investors and financial analysts.
Mary Minnick, head of Coke's global marketing, told investors and analysts that the company is creating an integrated campaign that would focus on selling both the value of Coke, the product, and Coke, the brand.
In order to do this, Minnick said Coke would be using a variety of advertising mediums including 30-second ads aimed at adults, digital media-based ads targeting teen consumers, and some experiential marketing efforts to push its energy drinks.
The campaign is scheduled to debut in North America during the 2006 Winter Olympics.
Coke also announced that Blak, a cola coffee drink, will debut next month in France. Blak will be marketed to consumers age 35 and older. Other new products hitting the shelves next year include a citrus energy drink called Vault, its diet counterpart Vault Zero, a premium coffee for the US market, and some new green tea drinks that the company said would symbolize a makeover for Coke's Nestea brand.