BASF enlists NBA's Andree for its new chief comms post

Florham Park, NJ: BASF Corp. has named Tim Andree VP and chief communications officer, a newly created position. Andree most recently served as SVP of communications at the National Basketball Association.

Florham Park, NJ: BASF Corp. has named Tim Andree VP and chief communications officer, a newly created position. Andree most recently served as SVP of communications at the National Basketball Association.

At BASF, Andree will assume responsibilities for the chemical company's communications strategy and activities throughout North America, including media relations, marketing communications, and advertising.

Andree was the NBA's point man during the fallout from the November 2004 brawl between the Indiana Pacers and fans of the Detroit Pistons.

He noted that he's proud of the work his team did in handling the backlash from the brawl. "Our tracking showed that player image perception by the fans had recovered by the time we got to the Finals in June," he said.

Andree was drafted by the NBA's Chicago Bulls in 1983. He played for professional teams in both Europe and Japan before holding senior-level PR positions at Toyota Motor Corp. and Canon USA.

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