SAN MATEO, CA: Biz360 has forged a partnership with Feedster, an internet search engine and ad network for RSS feeds.
The partnership will provide Biz360 with active blog feeds, helping it to track more than 15 million blogs and wikis for its customers.
Brian Glover, senior manager of market strategy for Biz360, said that although the company already tracks its own blogs, the union would help it easily identify and add new blog sources.
"It ensures that the content is fresh, up to date, and relevant," he said, adding that it also weeds out spam blogs, or splogs. "It's all about quality content and reliable analytics. You have to know that the content is good to trust the results you are getting."
The new blog tracking capabilities are available as part of Biz360's Market360 product,
as well as LexisNexis' MarketImpact, and StrategyOne's MediaMind.