ROCHESTER: Eastman Kodak has named Gerard Meuchner as director of communications and public affairs. He will oversee internal and external communications, government affairs, and executive speechwriting.
He replaces Michael Benard, who is retiring from Kodak at the end of the year. Benard joined Kodak in 1986 as a senior speechwriter.
Meuchner was previously director of corporate media relations at Kodak. He will now report to SVP and CMO Carl Gustin.
Meuchner has served as Kodak's chief spokesman since joining the company in 2000. He previously worked as a reporter and editor with Bloomberg News.
Kodak is in the midst of the largest integrated marketing campaign in the company's history, as Kodak moves beyond its traditional film heritage into the digital world.
In 2003, Kodak announced that it was going to leverage its history in traditional film, a shrinking market, to make inroads in digital photography and other digital technology. This year, revenue from digital technology is expected surpass revenue from Kodak's traditional businesses for the first time.