EAST RUTHERFORD, NJ: The City of Cape May Tourism Commission has hired MWW Group to boost tourism and help create a Cape May Tourism Center.
Kurt Genden, SVP at MWW Group, noted that Cape May's heretofore lack of concerted media outreach will allow the agency to tell a new Cape Cod type of story to a national audience.
Cape May is a seashore community located at the southern tip of New Jersey.
Most of its traffic comes from a drive market, and Genden said a majority of media outreach would focus on the East Coast marketplace. But the agency will also go after national media.
"If someone reads about Cape May in the Newark, [NJ] Star-Ledger and then in Travel & Leisure, it further underscores the messaging as a ride destination," Genden said.
In addition to promoting Cape May's annual line-up of festivals, Genden said MWW would highlight the intersection of history - with over 600 Victorian structures and its tagline of "Nation's Oldest Seashore Resort" - and the modernity of its new structures and dining opportunities.
MWW will be working Mid Atlantic Center for the Arts and the Chamber of Commerce of Greater Cape May.
Genden said that six firms vied for the account in a competitive RFP. Billings are undisclosed.