'Google Story' is a worthwhile search

Alan Cohen, a VP of wi-fi service provider Airespace, once famously said, "If I can operate Google, I can find anything... which is why I say that Google, combined with Wi-Fi, is a little bit like God."

Alan Cohen, a VP of wi-fi service provider Airespace, once famously said, "If I can operate Google, I can find anything... which is why I say that Google, combined with Wi-Fi, is a little bit like God."

If this is true, then The Google Story could be that company's Bible. While the book is written with a bit too much of "gee-whiz: if they can do it, you can do it" prose about the company's founders, it is filled with insider revelations from page one, where you learn that Google's database is run on scores of salvaged computers. Readers also get the scoop on the founders' college experience, how the company came to address click fraud, and how its post-search products were created and implemented.

The authors seem a little too intent on constantly reminding readers of Google's "Don't be evil" creed, to the point where it distracts from the interesting bits. But The Google Story plunges deep into the search behemoth with plenty of great tidbits, even if the authors seem a little too in awe.

Title The Google Story
Authors David Vise and Mark Malseed
Publisher Bantam Dell (November 2005), 326 pages
Reviewed by Keith O'Brien

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