Schwarzenegger revamps PR team ahead of election

SACRAMENTO, CA: Gov. Arnold Schwarzenegger (R-CA) continues to shake up his staff with another move to the middle, this time appointing Adam Mendelsohn, former VP of Washington, DC-based public affairs agency DCI Group.

SACRAMENTO, CA: Gov. Arnold Schwarzenegger (R-CA) continues to shake up his staff with another move to the middle, this time appointing Adam Mendelsohn, former VP of Washington, DC-based public affairs agency DCI Group.

Mendelsohn replaces Rob Stutzman, who will work on Schwarzenegger's re-election campaign. Mendelsohn, who is seen as more moderate than Stutzman, follows the appointment of Democrat Susan Kennedy as Schwarzenegger's chief of staff, a move that angered Republicans.

Schwarzenegger has struck a more conciliatory tone, after voters rejected the four ballot measures he supported in November.

Steve Telliano, SVP and GM of Edelman's Sacramento office, noted that while the Republican base is angry over Kennedy, "They have shown they can't win [in California] running a strong conservative platform; [Schwarzenegger] recognizes that."

But he doesn't think Democrats will extend an olive branch in an election year.

"Schwarzenegger is going to get squeezed on both sides," said Telliano.

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