NEW YORK: Dan Klores Associates further solidified its sports PR practice late last month with four high-profile wins, including the marketing-happy WNBA.
NEW YORK: Dan Klores Associates further solidified its sports PR
practice late last month with four high-profile wins, including the
The other new business includes ’TeamUp,’ the NBA’s grass-roots
youth-service program, which honors youths for their volunteer efforts
with an event during the league’s All-Star Weekend; Giant Screen Sports,
which plans to release its first film project, Michael Jordan to the
Max: An IMAX Experience, in May; and the ’Super Show,’ the world’s
largest sports marketing trade show.
As impressive as these wins are, the real feather in DKA’s cap is the
WNBA business. The league, heading into its third season, is commonly
described as a miracle of PR - some critics have even suggested that the
league’s marketing has upstaged its standard of play.
’It’s one of the greatest brand success stories in the history of
business, really,’ said DKA partner Peter Seligman, who will lead the
account team with agency president and founding partner Dan Klores. ’Few
companies that have been around for less than five years have this kind
of recognition. It’s like a Yahoo! or Starbucks.’
The challenge for DKA is to sustain the league’s PR momentum. Seligman
said he hopes to accomplish this by telling the stories of the WNBA’s