CHICAGO: Information Resources, a packaged-goods market research firm, is searching for a new VP of media relations.
CHICAGO: Information Resources, a packaged-goods market research
firm, is searching for a new VP of media relations.
The search began after the departure of former SVP Bob Bregenzer on Dec.
16. An 11-year veteran of the company, Bregenzer had been responsible
for media relations, internal communications and IR.
Wendy Love, SVP of corporate and marketing communications, said that the
company has already reassigned his IR and internal communications
activities, so the new hire will be responsible only for media
Information Resources is conducting its hunt without a search firm and
will almost certainly hire from outside its 10-person communications
’We need a real media relations pro,’ Love said.
Information Resources probably can’t fill the post quickly enough. Late
last month, it announced plans to cut 325 jobs this year in order to
save dollars 15 million in annual expenses. Love said the planned cuts
will not affect communications staffing.
Though the company does not employ an official PR agency of record, it
has worked with Golin/Harris regularly and uses other firms on a project
basis. Information Resources recorded net income of dollars 1.5 million
during the first three quarters of 1999.
Bregenzer portrayed his departure from the company as a mutual
He had risen to his post under a prior regime, the CEO of which left
over a year ago. Bregenzer declined to discuss his plans, except to say
he will continue in PR in the Chicago area.