Businesses across the land have taken up the practice of slapping a ’dot-com’ at the end of their name to appear web-savvy and appeal to investors. But a town?
Businesses across the land have taken up the practice of slapping a
’dot-com’ at the end of their name to appear web-savvy and appeal to
investors. But a town?
It sounds ludicrous, but that’s the PR strategy currently being employed
by Joshua Kopelman, CEO of Half.com, who plans to save the town of
Halfway, OR (population: 365) by renaming it after his budding Internet
Founded in the early 1800s, Halfway has struggled to weather the decline
of its logging and mining industries. The city council is hoping to
attract a lot of publicity (and tourists) by becoming the first city
with a dot-com name.
Of course, Kopelman thinks the move will be a boon to his business. ’Did
we do this to get attention? Sure we did,’ he said. ’But there’s also a
benefit for the town economy.’
Should it be approved, the name change will last only one year and will
not be legally binding, according to Kristin Keyes, Half.com’s director
of corporate communications.
Of course, the town’s elders would never be party to such a shameless
marketing stu ... oh, wait - the seven-member council has voted
unanimously to enter into final negotiations with Half.com, and a final
decision should be reached this month.
’We’re in a slump,’ said city planner Patti Huff. ’Half.com is our
ticket to where we need to be.’ Of course, if the town goes the way of
many dot-com startups, it might as well rename itself Half-wit.