MADRID: Following a comprehensive review of its PR requirements in Europe, Delta Airlines has continued its recruitment of agencies across the region - and more hires are likely on the way.
MADRID: Following a comprehensive review of its PR requirements in
Europe, Delta Airlines has continued its recruitment of agencies across
the region - and more hires are likely on the way.
Delta, which bills itself as the world’s most flown airline, has hired
tourism PR specialist Sergat Espana in Spain for consumer and press
The agency, which won the business over five other suitors, will start
work on the one-year contract immediately.
Sergat managing director Marc Meister will head the account team,
reporting to Delta Europe’s London-based corporate communications
manager Olivia Cullis.
Cullis, who was promoted to her current post at Delta in August,
appointed new agencies in France and Germany late last year. ’We want to
get the best value in each market,’ she said.
Until Cullis’ promotion, Delta’s agency work had been largely
project-based. However, she quickly secured funding that allows for
greater use of PR agencies. She plans to review the situation once again
Last month, Delta assigned its French business to Ketchum. The firm won
the account, which covers strategic media relations, issues management
and corporate communications, after a six-way pitch. The airline has
used Ketchum in the UK on assorted projects since 1997 and retains the
firm in the US.
Fiona Olivier, an account director at Ketchum France, attributed a
recent strategic alliance between Delta and Air France as part of the
motivation behind Delta’s current profile-raising exercise.
In Germany, Delta brought tourism PR specialist Wilde and Partners on
board last October after a four-way pitch.