SACRAMENTO: Concluding a comprehensive agency review, California’s Office of Child Abuse Prevention (OCAP) last week awarded its two-year, dollars 1.4 million contract to independent public affairs firm Deen & Black.
SACRAMENTO: Concluding a comprehensive agency review, California’s
Office of Child Abuse Prevention (OCAP) last week awarded its two-year,
dollars 1.4 million contract to independent public affairs firm Deen &
According to Dawn Wilcox, who will serve as project manager for the
account out of D&B’s Los Angeles office, the firm triumphed over such
finalists as Valdez & Associates and Wiley Design. The organization,
part of the state’s Department of Social Services, did not have an
incumbent agency of record.
The contract covers all PR, advertising and communications activities
related to OCAP’s statewide child-abuse awareness campaign, which is
designed to increase the number of abuser self-referrals. Specific
activities will include the launch of a media campaign this spring, as
well as work with community-based organizations and the development of
collateral materials and PSAs.
In addition, niche boutique agencies Nakatomi, Valencia Perez Echeveste
and Young Communications will be providing outreach to specific ethnic
markets. D&B has also partnered with Media Solutions, a media buying
firm, for help with the advertising portion of the new account.
Wilcox said it was likely that D&B’s extensive experience with state
agencies and similar integrated social marketing campaigns helped them
win the OCAP bid. Among the firm’s other recent and ongoing clients in
the sector are the California Public Utilities Commission, the Los
Angeles Police Department, the California Department of Education and
the Yuba County Water Agency.