SAN FRANCISCO: The Weber Group is shaking up its West Coast operations by spinning its San Francisco office into a separate company and opening another area office under the Weber name.
SAN FRANCISCO: The Weber Group is shaking up its West Coast
operations by spinning its San Francisco office into a separate company
and opening another area office under the Weber name.
The plans, developed over the past year under the code name ’blue
chair,’ sound more complex than they really are.
The firm’s current San Francisco office will be renamed Red Whistle
Communications and open in its new incarnation on January 24. Its focus
will continue to be on consumer and interactive technology, and SVP Lee
McEnany Caraher will remain at the helm.
The new San Francisco office, as well as Weber’s Palo Alto office, will
collectively be known as the Bay Area Practice, and will be led by Palo
Alto GM/EVP Curt Kundred. Palo Alto SVP Dave Furhman moves down the road
to head the new San Francisco outpost.
Despite the changes, Weber’s service offerings remain the same. And
while Red Whistle is sacrificing the benefit of the Weber brand name,
Weber president/CEO Marijean Lauzier said the name is of secondary
’Clients ultimately pick agencies based on relevant experience and a
high-quality team that can deliver results,’ she said, adding that Red
Whistle will still have access to Weber resources (such as the firm’s
public affairs capabilities) and research.