LONDON: Warner Brothers has put out a call for a single agency to handle PR for both its consumer product and studio store divisions in the UK.
LONDON: Warner Brothers has put out a call for a single agency to
handle PR for both its consumer product and studio store divisions in
A six-way competition for the business is underway,with a group of
senior communications VPs from Warner Brothers’ California headquarters
presently in the UK to lead the agency search.
While specific details about the account have yet to be determined, Tina
Fipps, PR and marketing manager for studio stores, said fees will likely
be in the high six-figure range.
The consumer product division account, previously held by the Wright
Partnership, covers all of Europe and will focus on licensing agreements
for brands such as Looney Tunes, Tom and Jerry, Scooby Doo and
The business was taken in-house several months ago after both parties
mutually agreed the work was too trade-focused for the agency.
The studio stores account will focus only on the UK, covering PR for
Warner’s 15 UK stores.
The business was most recently handled by EMPR, which closed late last
year following a freakish series of events, including its Covent Garden
offices being gutted by fire.
Other Warner Brothers divisions that have recently appointed PR agencies
in the UK, include Warner Village Cinemas, which hired HDM at the
beginning of last month, and Warner Home Video, which uses both Peter
Noble PR and Ketchum Life on a project basis.