WASHINGTON, DC: The government of Hong Kong is in the final stages of a PR review that could result in Shandwick, its current agency of record, being replaced.
WASHINGTON, DC: The government of Hong Kong is in the final stages
of a PR review that could result in Shandwick, its current agency of
record, being replaced.
Sources told PRWeek that the country has invited a dozen agencies to vie
for the account.
Alex Choi, the Hong Kong government’s director of information services,
said the country has employed a US PR firm since 1987. He did not,
however, know which agency previously held the business, or details
about the size of the account or the capabilities they seek in a PR
Kerry McGlynn, deputy director of information services, said it has been
a long-standing practice to re-bid the PR contract every two years.
McGlynn said 12 agencies have been invited to pitch the account, but he
would not identify any. He did say the job is PR and does not involve
Choi said the country is looking for a firm to assist its Economic and
Trade Offices in Washington, New York and San Francisco with ’the
development and implementation of PR and publicity programs.’
Choi added the review process should move fairly swiftly once it gets
moving, but he would not provide a timetable for the search.