NEW YORK: Business Wire and Medialink are finally ready to pull back the curtain on their Newstream.com Internet portal.
NEW YORK: Business Wire and Medialink are finally ready to pull
back the curtain on their Newstream.com Internet portal.
The site is set for its full-fledged online debut tomorrow, though it
initially launched in late October for registration purposes only. To
date, 6,000 journalists have signed up for the service.
Tomorrow’s unveiling marks the debut of the site’s promised multimedia
content. ’Corporate communications departments invest substantial
resources creating these multimedia pieces, which end up on someone’s
shelf,’ said Business Wire PR manager Daniel Savio. ’We’re giving this
content new life by providing a place where online journalists can
The fully functional site will offer streaming video and audio, live
webcasts, photos, press releases, financial information and other
corporate content. Among the sectors to be prominently featured are
technology, healthcare, business and world/government news.
While journalists can access the Newstream.com archives for free,
companies and organizations will be required to pay if they want their
information included. The pricing structure starts at dollars 995 for
text plus one multimedia element (such as a logo) for a six-month
placement. Each extra multimedia element costs an additional dollars
Savio added that Business Wire and Medialink will also be generating
monitoring reports. ’These will show not only which media organizations
are visiting the site, but exactly what they are looking at when they
do,’ he said.
To gain access to the newstream.com archives, online journalists need
only register at the site. Multimedia content is available in a variety
of ’Web-ready’ formats, including GIG, JPGs and streaming video.