PITTSBURGH: Combe has tapped Ketchum/Pittsburgh’s health and lifestyle group to lead its dollars 650,000 Just for Men haircolor PR campaign.
PITTSBURGH: Combe has tapped Ketchum/Pittsburgh’s health and
lifestyle group to lead its dollars 650,000 Just for Men haircolor PR
Ketchum’s appointment ends Combe’s relationship with Marina Maher
Communications and Wirz & Associates, who had split the account over the
last four years.
Combe corporate communications director Marcie Klein said the company
conducted an agency review of 10 candidates, including the two
incumbents, late last year. In the end, Combe was sufficiently impressed
by Ketchum’s presentation to place the entire Just for Men account in
the firm’s hands.
’2000 is a pivotal year for us,’ said Klein. ’We want a real breakout
campaign with new thinking.’ Tentative plans call for the hiring of a
national media spokesperson as well as a major media event.
The Just for Men business will dominate the attention of the
Ketchum/Pittsburgh health and lifestyle division, as eight of its 15
staffers will work on the account. Ketchum VP and group manager Lisa
Fischetti said the agency’s short-term goal is to up the product’s
current 61% market share.
Combe’s haircolor products, which also include Grecian Brands, dominate
the men’s market, owning a 78% market share.